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Top 5 tips for choosing your packaging part 1 of 2

Tip 1: Consider your budget

Your budget will have a large influence on what packaging you use. Could the packaging be used as a marketing tool for your products or company? This may involve higher costs but is an important factor. Perhaps a larger budget could be justified in this respect? In any case, your customers will subconsciously regard the packaging as part of your company and product image

Tip 2: Focus on your target market.

What market is your product aimed at? Think about where your product sits in the market, its values and purpose. Make sure the packaging adequately reflects this. The best packaging not only represents the product inside, but communicates its values and market position too. Also consider whether shelf space and presentation need attention – this can be vital in some markets

Tip 3: Review relevant regulations.

Familiarise yourself with all the relevant regulations – not only for the country of origin but for the country that is going to receive the goods too. Specific industry regulations may apply, as well as national/international requirements. Ensuring that your packaging conforms correctly from the start, can save major delays and heavy costs later.

Tip 4: Package for travel

How will your product be distributed? Will it be stacked or palletised? Will it be sent by air freight or sea freight? Will it be re-handled? Are there security concerns? Look at the product’s physical traits. Does it need protection from sunlight, temperature, moisture, humidity, impact, compression, vibration or surface contact? Special packaging may be required for perishable, hazardous or high-value products.  You may also want to build invisibility for increased chain of control and tracking – via barcodes, RFID or GPS methods. It usually costs far more to replace damaged or missing goods, than to provide packaging that protects them adequately. The correct packaging for your product will preserve value, rather than adding cost.

Tip 5: Ascertain customer handling, receiving, and inspection requirements

What requirements do your customers have when receiving the product? Do they have weight requirements? Do they need particular quantities per outer? Will they need to inspect or sample the consignments, making a re-closeable pack desirable? Are there specific labelling requirements? And what about any intermediaries handling the goods en-route? Do they have requirements too?