1 CS light bulbs
These clever boxes pair light bulbs with insect illustrations
Everyday products such as light bulbs tend to lend themselves to fairly utilitarian packaging, but these, produced by Belarus electrical company CS, boast beautiful boxes that turn the product into an important part of the packaging design.
Designed by Angelina Pischikova, with line illustrations by Anna Orlovskaya, this amazing packaging uses detailed drawings of insects, and the bulbs themselves are paired with certain bugs depending on their shape and size. Long, thin bulbs are stored in dragonfly boxes, while the coiled stripes of an energy saving bulb become the abdomen of a bumble bee.
2 Görtz shoes
A cute and cuddly friend for these kid’s shoes
These shoelace birds are just brilliant – injecting colour, fun and creativity into a customer’s shopping experience. We can easily see how adults and kids alike would immediately fall in love with the adorable designs.
3 Festina Watches
It’s a brave company that sanctions the sale of its products in a bag of water
The transparent packaging is filled with distilled water and the Festina Profundo watch is suspended inside. Dreamt up by Scholz & Friends, it’s an ingenious solution that tells you everything you need to know about the watch without extraneous words.
The packaging design and art direction was handled by Ralf Schroder (amongst others) at Scholz & Friends.
Saturday Mfg’s packaging design delivers Thelma’s cookies fresh from the oven
Thelma’s is a cookie delivery business run by mother and son, Lana and Dereck Lewis. Each day, they lovingly bake chocolate chip cookies and snickerdoodles, and deliver them by the dozen, warm in this brilliant oven-inspired packaging design.
“Great-Grandma Thelma grew up in Monroe, Iowa, and was famous for her snickerdoodle cookies,” the agency explains. “In honor of her 108th birthday this year, our client launched Thelma’s – delivering warm cookies to businesses and selling ice cream cookie sandwiches at events. Saturday Mfg helped create the branding from scratch.
5 Nike Air
It’s certainly inventive but does it beat the classic shoe box design?
Nike Air is arguably one of the most popular sneaker designs ever released. Not content with a regular old shoebox, Berlin-based agency Scholz & Friends came up with a brand new, reimagined packaging design for their favourite trainers.
Very much taking the ‘Air’ aspect into account, the team placed the sneakers in an air-tight plastic bag to give the illusion of floating trainers. Highlighting the Air cushioning of the brand, this design also reduces the risk of damage when shipping.