As the first issue of our Packaging Influencers Snapshot we are looking at the goals of some of the most recognised brands we all know.
If you want to follow how they make a success of achieving their goals, Follow us at Actionpoint on our journey and we’ll keep you updated, not just about today’s 4 but we’ll include others too as we go along.
In case you missed it, M & S have now introduced Plan A 2020 which consists of 100 new, revised and existing commitments, with the ultimate goal of becoming the world’s most sustainable major retailer.
Like M&S, Sainsbury’s reviewed their plan in 2015 and it now includes reducing and optimising their own-brand packaging. They aim to reduce this by 50 per cent by 2020 when compared to 2005.
They seem to be making headway, just take a look at their stats: http://www.j-sainsbury.co.uk/responsibility/our-sustainability-plan/our-commitments
Amazon have developed a software program that determines the “right-sized” box for any given item to be shipped to a customer, based on that item’s dimensions and weight. This means it has reduced packaging waste by decreasing the number of packages delivered in a wrong-sized box. Amazing!
Next aim to achieve new reduction targets for energy, waste and distribution by 2020.