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Actionpoint > News > Industry News > BEPPS (black eyed pea puff snack) launches in eye-catching pack

BEPPS (black eyed pea puff snack) launches in eye-catching pack

Created to meet the burgeoning demand for innovative and healthy snacks, BEPPS are available in three varieties: Sweet Chilli, Sea Salt & Black Pepper and Cheese Flavour.

BEPPS are made from the finest organic black-eyed peas which are sourced directly from local farmers in South America and West Africa. The eye-catching packet design is a nod to this and is influenced by West African fabrics and culture and the brand also supports British manufacturing, with every pack being produced in the UK.

On a mission to create a delicious and healthy alternative to crisps, BEPPS aims to shake-up Britain’s savoury snack category. Targeted towards health-conscious consumers, BEPPS are described as a great tasting with half the calories of a traditional packet of crisps and are a source of protein and fibre in comparison too.

Each brightly coloured pack contains calcium and vitamin A and is less than 95 calories. The puffs are made of vegan and organic ingredients and are free from gluten, GMO and MSG.

Eve Yankah, founder of BEPPS said: “We are delighted to launch BEPPS organic black-eyed pea puff snacks and bring a brand new offering to the nation’s snack category with this exciting UK first.

“Healthy snacking is on the rise. More British consumers than ever are looking for innovative and balanced alternatives that do not compromise on taste and flavour. At less than 95 calories per pack, BEPPS are a delicious alternative to crisps that are made from the finest organic black-eyed peas.”

The brand will initially sell through its own website but is in talks with stockists to secure a retail roll-out in 2018.

This year BEPPS will be supporting Great Ormond Street Hospital by offering complimentary packets of BEPPS to the children and their families at the hospital and also donating 10 percent of its sales to the cause.