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Category: Product Focus
The power of unboxing
The power of unboxing Consumers’ unboxing experiences have become very public – and powerful – events. Vast numbers of internet users now post videos of their unboxing experienc...
Sales environments Different sales environments have a large impact on product packaging design. For instance, to sell effectively online requires different features from effect...
Say enough but not too much
Say enough but not too much Your product’s packaging will convey a message to consumers right at the time they are deciding whether to buy it. Or whether to buy your competitor’...
How to turn your packaging from a dead cost to an investment
Is your packaging spend too high? Many people feel they spend too much money on packaging. It can be an uninspiring purchase – repetitive consignments of boring bland material! ...
Form, function and feelings
Form, function and feelings Smart packaging helps consumers to feel an emotional attachment to your brand. Colour, typography and packaging design have tangible effects on shopp...
The New Normal – a Nightmare or A Walk in the Park?
Category: Blog, Industry News, Product Focu...
So here we are – coming out of CoVid-19 Lockdown and into – What…..? People everywhere are asking the questions “Is my workplace CoVid Secure?” “Will I be safe going out shoppin...
MPMA calls for greater transparency of recycling attributes
Category: Industry News
The Metal Packaging Manufacturers Association (MPMA) feels there needs to be greater transparency of packaging materials’ recycling credentials. New research commissioned by MPM...
UK to allocate £60m for sustainable packaging
Category: Industry News
The government has announced up to £60m in new funding for packaging, including potentially transforming food scraps into plastic bags. The Department for Business, Energy &...
Value added packaging?
How to turn your packaging from a dead cost to an investment Is your packaging spend too high? Many people feel they spend too much money on packaging. It can be an uninspiring ...
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