NEWS

The power of unboxing Consumers’ unboxing experiences have become very public – and powerful – events. Vast numbers of internet users now post videos of their unboxing experienc...

Sales environments Different sales environments have a large impact on product packaging design. For instance, to sell effectively online requires different features from effect...

Say enough but not too much Your product’s packaging will convey a message to consumers right at the time they are deciding whether to buy it. Or whether to buy your competitor’...

Form, function and feelings Smart packaging helps consumers to feel an emotional attachment to your brand. Colour, typography and packaging design have tangible effects on shopp...