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Published: Jan 7, 2018 Updated: Feb 20, 2024
Published: Jan 7, 2018 Updated: Feb 20, 2024

Graham Pollard

Lead Researcher for the Business Development Team with a wealth of knowledge having joined the family business in 1985.

Robot food revamps co-op’s baby care packs

Robot Food has designed the rebrand for Co-op’s baby care range.

Coop Baby_02

The new range needed to provide customers with a credible own-label alternative and encourage a wider shop, the aim being to grow category sales and engage shoppers.Robot Food saw an opportunity for Co-op to create a fresh, modern take on baby care.The team focussed their strategy on the realities of being a parent and looked to spark an emotional connection with the audience, built on the joyful moments that come with parenthood.The new packs say less but communicate more through a simple, stripped back hierarchy and clever use of iconography to simplify and amplify key pack messages without the clutter.

The final result is a look and feel that is contemporary and relevant to modern parents, tied together with a tasteful colour palette that looks just as good on nursery shelves as it does in store.

Brooke Fletcher, packaging design manager at Co-op, said:

“As well as helping us raise the bar for the entire category, Robot Food’s work is also raising plenty of smiles. Playful, clever, effective – the range is absolutely spot-on for what we wanted to achieve. We now have a strong, cohesive, beautiful baby-care range designed for a new generation of parents that’s easy to navigate, and encourages consumers to consider a wider Co-op shop. We’re looking forward to seeing what Robot Food does next.”

Source: Packaging News

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PET (1) and HDPE (2) are widely accepted in household recycling waste. Soft/flexible LDPE (4) products like carrier bags can be taken to supermarkets. Remember that recycling facilities differ between councils, so check with your local authority to see what you can put in your home recycling bin.



PET or PETE. Polyethylene terephthalate e.g. soft drink bottles, fruit punnets.



HDPE. High-density polyethylene e.g. milk bottles, shampoo bottles



PVC. Polyvinyl chloride e.g. window frames, shower curtains, toys.



LDPE. Low-density polyethylene e.g. carrier bags, rings/yokes for multipacks of cans.



PP. Polypropylene e.g. bottle caps, margarine tubs, carrier bags.



PS. Polystyrene e.g. takeaway cups and containers, yoghurt pots.