Fudge Kitchen
Case Study

About

Fudge Kitchen is the UK’s top luxury, artisan fudge retailer and bespoke producer. They have been hand-crafting their original special recipe fudge for over 38 years, using traditional methods and a lot of love.

Brief

Fudge Kitchen is a forward-thinking company that continually seeks out ways to fine-tune its operation and get ahead of the competition. In this instance, Fudge Kitchen was prioritising its packaging for review, and wanted to know if cost savings could be made without sacrificing the high quality its customers expect.

Findings

Actionpoint wasted no time in arranging for an independent packaging technician to conduct a full audit of Fudge Kitchen’s packaging processes. The specialist identified several areas that could be improved to drive efficiencies and bottom line while helping Fudge Kitchen to outshine competitors.

The findings showed there was room for packaging processes to be tightened up, saving time and money while increasing productivity. And their current method of dealing with large volumes of commodity materials was proving too labour-intensive. There had to be a better way.

Solution

Actionpoint met with Fudge Kitchen and devised a plan that solved the packaging challenges, reduced expenditure, and simplified packaging management.

“Quality products and excellent customer service combine to make Actionpoint stand out from the crowd. Their unwavering reliability and keenness to find solutions means a critical part of the supply-chain almost runs itself.”

Paul Morrissey of Fudge Kitchen

Results

• Set up and management of stockholding agreement
• Flexibility to call off packaging for delivery when required
• Supplying printed references on all boxes
• Shipping of packaging on split deliveries to locations across the UK