John Cullen Lighting
Case Study

About

A worldwide leader in luxury lighting, John Cullen creates award-winning architectural lighting design and light fittings. Customers can expect exceptional creativity and quality of light for their unique projects.

Brief

John Cullen wanted to update their product sample cases, which were used by their sales team when visiting potential customers. The existing cases featured packaging foam to protect the luxury items from breaks and scratches. The company was interested in exploring options for more environmentally friendly materials that didn’t compromise on protection, ensuring goods remained in pristine condition upon arrival.

Findings

The packaging solution needed to be flexible and durable to optimise product security while travelling, and to display the exclusive items to their best advantage. Collaborating closely with John Cullen, Actionpoint suggested the best options to try in terms of materials and created several concepts. At each stage of the design, Actionpoint’s Ryan Gibbons visited John Cullen with packaging samples. He gathered feedback so the solution could be adapted accordingly until the final design was approved.

Solutions

Actionpoint created a sustainable solution for the sample cases using cardboard because of its biodegradability and ease of recycling. Having considered all the materials options, it was agreed to insert a layer of 100% natural cork to add durability to the surface. Cork is an exceptionally eco-friendly choice, being renewable, biodegradable, and recyclable, and produced with minimal impact on the environment.

The layout was tailored to the products for the most effective use of space, including the addition of layers to ensure a perfect fit for all items within the same box. Quick to adapt to John Cullen’s changing needs, Actionpoint later adjusted the design to enable the company to include a new product in the sample case.

Results

• Sustainably designed & manufactured packaging solution.
• Cardboard packaging using natural cork layer instead of foam.
• Unique packaging design in line with John Cullen’s brand.
• Perfect sales tool for displaying & demonstrating products.