Edit Content
Published: Feb 7, 2018 Updated: Feb 20, 2024
Published: Feb 7, 2018 Updated: Feb 20, 2024

Graham Pollard

Lead Researcher for the Business Development Team with a wealth of knowledge having joined the family business in 1985.

Copperpot originals unveils new packaging

Cornish based confectionery producers, Copperpot Originals, have launched a new look across their luxury fudge and honeycomb range.


Responding to industry innovations and with a strategic aim to target independent retailers and online consumers the new packaging is a direct reflection of the premium product and the newly-aligned brand story.Taking the same shape and dimensions as the previous boxes, the outer uses a touchable copper metallic banding alongside a strong use of colour to connote the different flavours within the range.The decision to use a metallic inks reflects largely on the history of the Coppperpot Originals story, which began in a family kitchen cooking in a traditional copper pan.


Designer James Beresford said:

“When redesigning the packaging for the Copperpot Originals range I wanted to incorporate the classic elements of the brand; made using a copper pan and a three-generation tried and tested family recipe, but also reflect the modern and innovative flavours that the company produce.“The metallic ink adds a visually appealing layer of luxury to the premium products and makes the boxes stand out on the shelf. It is also a very tactile looking box which I think will appeal to customers.”Mark Brian, commercial director said: “I am delighted to see the new packaging on the production line in our St Ives factory. Copperpot Originals was created to showcase the family fudge recipes that have been part of our story since 1978.” “The new packaging is both eye-catching and enticing and we hope will capture the attention of consumers.”

The new packaging is the next step in the brand’s growth strategy after launching online in June 2017. The company are set to release new flavours to sit within the attractive new boxes in spring 2018.

Source: Packaging News

Related Posts

PET (1) and HDPE (2) are widely accepted in household recycling waste. Soft/flexible LDPE (4) products like carrier bags can be taken to supermarkets. Remember that recycling facilities differ between councils, so check with your local authority to see what you can put in your home recycling bin.



PET or PETE. Polyethylene terephthalate e.g. soft drink bottles, fruit punnets.



HDPE. High-density polyethylene e.g. milk bottles, shampoo bottles



PVC. Polyvinyl chloride e.g. window frames, shower curtains, toys.



LDPE. Low-density polyethylene e.g. carrier bags, rings/yokes for multipacks of cans.



PP. Polypropylene e.g. bottle caps, margarine tubs, carrier bags.



PS. Polystyrene e.g. takeaway cups and containers, yoghurt pots.