Understanding the power of packaging in different sales environments
Different sales environments have an impact on product packaging design. To sell effectively online requires different features…
Say enough but not too much
Your product’s packaging will convey a message to consumers right at the time they are deciding whether to buy from you or a competitor…
How to transform dead cost packaging into an investment
Is your packaging spend too high? Many people feel they spend too much money on packaging…
The power of unboxing
Consumers’ unboxing experiences have become very public events, with many internet users now post videos of their unboxing experiences online…
Form, function and feelings
Smart packaging helps consumers to feel an emotional attachment to your brand. Colour, typography and packaging design…
Covid 19 – The new normal. A nightmare or a walk in the park?
Some organisations are navigating through this crisis with VERY positive results, and a commitment to making their staff…
MPMA calls for greater transparency of recycling
New research commissioned by MPMA in the UK, has revealed that almost 70% of consumers believe that retailers are not doing enough to present the recycling attributes of the products they sell…
UK to allocate £60m for sustainable packaging
The government has announced up to £60m in new funding for packaging, including potentially transforming food scraps into plastic bags…
Survey indicates plastic alternatives for organic businesses
A new survey published by Soil Association Certification has identified ‘significant opportunities’ for organic businesses looking to utilise more card and paper…
Government ‘mulls new tax’ on retailers for cardboard waste
The government could introduce new taxes on retailers using large amounts of cardboard, as part of the Resources and Waste Strategy…
Plastics in packaging a major focus at packaging innovations 2018
Plastics in packaging – a hotly debated topic in the UK, is set to take centre stage at Packaging Innovations, Luxury Packaging and ADF London 2018…